If you’re a “Star Wars” fan–and who’s not?–you’ll want to be one of the first to check out the new Volkwagen ad that’s expected to air during this Sunday’s Super Bowl.
Thanks to the great mommy blog Tiny Iron Fists, I found the just-posted-on-You Tube ad today. Featuring a pint-size Darth Vader–actually a suburban kid in a Darth Vader suit who is fruitlessly trying to get “the Force” to work for him–the spot at first makes no sense as a VW ad.
But with the twist, it all becomes clear, and makes you laugh too. And given the high-level negotiations that must have taken place in order to mix in the original “Imperial March” music and a Darth Vader outfit, you know that VW and Lucasfilm (and Deutsch LA, the agency that created the spot) worked hard to make sure there was a real payoff to the ad.