Social Media Marketing is one of the most effective ways to promote one’s brand and products. It provides the quickest and easiest ways to interact with the people about your brands and products. This is why, nowadays, most of the business men are using this method of marketing to allure the attention and interest of their prospect clients. Social Media Networks such as Twitter , Facebook , YouTube and more are being used for social media marketing.
For the better social media marketing , it is not enough just to submit your brand and products to such social media networks. You have to be continuously monitoring their social media influence among the people. Monitoring the social media influence of your brands and products gives you the complete information and statistics related to their popularity, number of your clients , things to be improved in your policy etc. Social Media Influence can easily monitored and measured with the help of certain tools such as Klout, Facebook Insights etc.In this post, we will introduce you with 15 of such social metric tools that monitor and measure the social media influence of your brands and products for free.
Facebook Insights is a good tool to monitor the social influence of your Facebook page. Now Facebook Insights resembles Google Analytics in many ways. As a Page admin, you can access to a trove of data about your page from your dashboard. The data includes statistics and information such as: daily active users, monthly active users, daily new likes, daily interactions like comments, geographic location of your visitors, external referrals, internal link traffic and more.
Klout provides you with a daily summary of your organization’s or team member’s social influence displaying a ranking that factors in your reach and impact on Twitter, Facebook and LinkedIn. Their data is also used by applications such as Co-Tweet, HootSuite and others.
Bit.ly not only shortens the URL, but it also offers analytics and click data for every link shortened. The Click data feature lets you see how effective your social media promotions are. A new feature, bundles, lets you group similar links together.
Using FBGAT (Facebook Google Analytics Tracker), you can get Google Analytics working on your Facebook fan page. Now you can track visitor statistics, traffic sources, visitor countries and key word searches with all the other powerful reporting of Google Analytics.
Advanced Twitter Search Function can be used to find tweets about yourself, your brand and your products or services. Similarly, it can help you find out who is tweeting about your content.
YouTube Insight enables you to view detailed statistics about number views and popularity for the videos that you have uplaoded to YouTube. You need to have a verified YouTube account to use this tool.
TubeMogul has rich sets of metrics that lets you see statistics on how many people have watched your videos across networks. The services provided by it include views, viewed minutes, audience geography, embeds, referring sites, search terms, cross comparing videos and many more.
ilckr provides metrics that enable you to see statistics such as views for your photos , sets and galleries separated under categories such as today , yesterday and all time. It also lets you know about your most viewed photos and videos and how many have been geotagged or have comments.
Soovox lets you discover your Social IQ, share your likes and earn rewards. It is more useful to the individuals who like to share their opinions about their brands and products they love.
10. Social Mention
Social Mention is a social media searhc and analysis platform that enables you to easily track and measure what people say about you, your company, a new product, or any topic you choose by monitoring more than 100 social media sites like Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
PostRank is best suited to blogs and websites with a lot of content. It provides detailed information on Tweets, stumbles, Diggs and FriendFeed and all in one place. With the help of its free plan , you can track and compare your site with up to 5 sites in competition with it. You can also track your static and offsite content (PDFs , YouTube videos , SlideShare content) for up to 10 sites.
Grader is a suite of tools that enables you to measure and analyze your marketing efforts. The tools included by it are :
- Website.Grader.com – Free SEO tool that measures the marketing effectiveness of a website.
- Square.Grader.com – A fun little tool to get most of Foursquare.
- Book.Grader.com – A tool for book authors to measure and improve the marketing of their books.
- Facebook.Grader.com – A tool to measure how powerful your business page is on Facebook.
- Twitter.Grader.com – Free tool for measuring the power , auothrity and reach of Twitter user.
- Blog.Grader.com – A tool to measure the marketing mojo of your blog.
- PressRelease.Grader.com – Free tool to evaluate your press release.
PeerIndex is a new social media metric for social media influence measurement similar to Klout. This new Twitter authority ranking tool identifies and ranks experts in business and finance based on their digital footprints. In this way it helps you discover the authorities and opinion formers on a particular topic. It also helps you understand and benifit from your social and reputation capital online.
Twitter Analytics Apps are the collection of Twitter Analytics that help you analyze the influcence of you and your brand among Twitter users. These are the collection of Twitter Analytics Applications that help you get the statistics , compare the results for your brand with others , understand the improvement needed in making your influence better etc.
15. How Sociable
HowSociable measures a brand’s visibility on the social web. It covers over 80,000 brands measured using 32 metrics. It calcualtes a “visibility score” and assigns it to a brand to provide a qucik way for the user to compare the visibility of one brand to another. It is also suitable for the small local brands.