Archive for the ‘Marketing’ Category

Dying technologies aren’t the only unnecessary drain on our wallets


1. Cable TV

Cable television’s heyday is over. Subscribers have been declining since 2004, and analysts say there’s no end in sight. Roughly 54.8 million households currently pay for cable TV, down 3.3% from 2012 and down 17.6% from a decade prior, according to research firm IHS. Cable companies are expected to shed roughly 1.3 million subscribers in 2014.

The decline is due in part to so-called cord-cutters: consumers who are canceling cable and transitioning to lower-cost services, such as Hulu and Netflix NFLX -0.45%  , which provide much of the same programming at a fraction of the price. Using an Internet connection, consumers can stream many cable shows, news programs and sports games, as well as movies, directly to their TVs. Some channels’ websites also provide viewers access to their shows.

These services are mostly beneficial for people who do not mind watching shows after they’ve aired and are willing to part with most live programming.


2. Landline service

Fewer households are holding on to their landlines. Two in every five U.S. homes had wireless phones only during the first half of the year, up slightly from the first half of 2012, according to data released this month by the Centers for Disease Control and Prevention. The number has been rising over the past decade: Roughly 90 million adults, or 38% of the population, are now wireless-only, versus 21% during the first half of 2009 — and fewer than 3% during the first half of 2003.

Ditching the landline allows households to shed a monthly bill — but it doesn’t mean they’re restricted to their cellphones. There’s also Skype, which is free and allows video chatting via smartphones and other devices with friends and family anywhere in the world at no cost. FaceTime video can also be free with a Wi-Fi connection. Separately, magicJack Plus provides phone service when it’s connected to a USB port, computer, or regular phone router; it costs $49.95 in total for the device and for the first six months, after which service costs range from about $1.67 to $2.50 per month. (In contrast, most traditional telephone providers charge at least $10 a month.)

To be sure, these services require an Internet connection. Consumers who want the security of a landline — many Americans were without phone service after Hurricane Sandy disrupted cellphone and Internet service in some areas — may want to consider holding on to their home phone.


3. GPS devices

Up until a few years ago, personal navigation systems were considered a must-have for most drivers since they drastically reduced the chances of getting lost. But the tides have turned and demand for these gadgets is plummeting: 7.5 million personal navigation devices sold in 2012 in North America, down from a peak of 18 million in 2009, according to the latest data from Berg Insight, a Swedish research company.

The need for this service still exists, but consumers can get it for a lot cheaper. Rather than paying $70 to $300 for a new GPS device, drivers can use map apps to get around. They’re available on most smartphones or free to download.

Separately, many new cars come with built-in navigation systems: 49% of 2013 model-year vehicles have a standard navigation system (in at least one of their styles), up from 33% of 2010 models, according to Edmunds.com.


4. DVD and Blu-ray players

DVD sales and rentals are down, so it’s not a surprise that fewer consumers are buying DVD players. Sales of DVD and Blu-ray players totaled 21.3 million in 2012, down 20.1% from a year prior and down 24.8% from 2010, according to research firm SNL Kagan.

Instead, experts say, consumers are increasingly streaming movies from Internet-based subscription services like Hulu and Netflix. Gamers can also use their consoles, such as the Xbox One and PlayStation4, to watch DVDs.


5. Hotel rooms

As more travelers book vacations, demand for hotels is rising and so are room rates. The daily rate at U.S. hotels averages $110.59 this year, up 4.1% from 2012 and up 12.6% from 2010, according to professional-services firm PricewaterhouseCoopers. The average price is expected to rise to $115.68 in 2014.

There’s another, cheaper alternative: Travelers can reserve apartments or homes in their destinations at a lower price with more space to boot. Several services, such as Airbnb and Vacation Rentals by Owner, allow consumers to choose from an assortment of homes to stay in. Some owners also offer free airport pickups and drop-offs.

It can also be more helpful and cost-effective for large groups that are traveling together (you can book a large home with many bedrooms) or families with young children who require privacy and can cook in the home rather than paying to eat out. The downside, however, is less security than what hotels offer.


6. Two-year phone contracts

Consumers are encountering more setbacks than benefits with two-year cellphone contracts. There’s no way to change phones within this period of time without incurring a fee. And there’s the fine print many of these plans come with that result in consumers paying more than the starting monthly price they’re quoted in the store.

Mobile users have several alternatives. They can opt for no-contract providers that sell the phones at full price (that’s more than the upfront price they’ll pay for a phone with a contract) but monthly payments are much lower (often half). They’re available through MetroPCS as well as big-box retailers like Best Buy and Wal-Mart. Most regular wireless providers also offer this option.


7. Desktop and laptop computers

There’s little reason to buy a desktop or laptop computer anymore. Tablets perform the same functions — playing music, sharing photos, Web surfing — that most consumers use PCs for and they’re made to use while on the go. They can also be a lot cheaper. For instance, Apple’s iMac’s start at $1,299 and MacBook laptops start at $999 while iPads start at $299.

Of course, ditching desktop PCs isn’t for everyone: Graphic designers and traders, for instance, who require large screens will find it hard to part with traditional computers.

But data shows that PCs are starting to fall out of favor: Worldwide shipments fell 4% in 2012 from a year prior — to the lowest level since 2009, according to the latest data from IDC, an information-technology research firm.


8. Extra legroom in economy

Over the past few years it’s become common practice for airlines, including American Airlines and Delta Air Lines, to charge many passengers extra — up to an additional $180 — for roomier seats (read: extra three to six inches of legroom) in coach. These seats are often in the exit rows or first row in economy.

But for a similar payment of $100 to $200, travelers can get upgraded to business class where the seats are much more comfortable and the service is of a higher caliber. These upgrades used to be reserved for airlines’ frequent fliers, but many now give them out to passengers who are willing to pay a bit more when they check in or at the gate.


9. Credit cards with points or miles programs

Card issuers have been ramping up some of their rewards programs in the past few years, but consumers should steer clear of one common promotion: credit cards with rewards programs that are comprised of points or miles.

Many card issuers are devaluing their rewards programs by requiring cardholders to spend more in order to get the same “free award” they could have gotten previously with fewer points. What’s more, many of these cards come with annual fees, ranging from $30 to $75.

Instead, consider a credit card with a “cash-back” program — a rewards program that’s a lot more straightforward: consumers get 1% to 5% cash back per a certain number of dollars they swipe on their card.


10. Digital cameras

Their small size and sleek look made digital “point and shoot” cameras all the rage for years. Now, demand is sunsetting. Roughly 11.5 million are estimated to have sold this year in the U.S., down 44% from 2012, according to the Consumer Electronics Association, which represents consumer technology companies. Sales are expected to drop to just under 8 million next year.

The cameras are suffering from an identity crisis. Consumers who want high-quality photos are opting for the larger, DSLR (digital single-lens reflex) cameras. Others prefer to stick with just one gadget — their smartphone — which takes pictures.

And there’s new competition from cameras intended for the outdoor thrill-seeker, like the GoPro, for people who want photos capturing action (the camera attaches to your body while white water rafting or scuba diving, for instance) rather than stopping to pose for a pic.


11. Extra thing – In 2014 not to buy…

… nothing that was created more than 5 years ago… Everyday we have new and better things.

Source: marketwatch.com



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Creando una estrategia de marketing personal

En estos días, para competir en la economía mundial, debemos tener una marca personal en Internet y una vez creada, mantenerla  a lo largo del tiempo antes que otra persona lo haga por nosotros. En el nuevo mundo, la visibilidad que tengamos nos ofrece nuevas oportunidades además de una gran reputación basada en la confianza.

Los CV`s cada día se emplean menos y los medios sociales son utilizados para buscar empleo, como así para contratar personal. Si pretendemos crear una empresa, debemos tener presencia en línea y generar una buena reputación, lo que nos dará en medio plazo resultados muy eficaces.

En el año 2010, Microsoft publicó una encuesta en la que se mostró que un 80% de los profesionales de recursos humanos utilizan la información que tenemos en línea como parte del proceso de selección. De ahí que debamos cuidar nuestra imagen en todas las redes sociales, principalmente Facebook pues es allí donde nos mostramos de un modo no tan “profesional”.

El 70% de los encuestados declaró haber rechazado un candidato por la información que se encontró en línea y un 57%, según la investigación Pew, realiza las búsquedas en Google con nuestro nombre. ¿Estamos ante una economía de reputación?
Teniendo en cuenta todas las estadísticas que llegan a nuestras manos a diario, podemos asegurar que sí, que las marcas, y nuestra propia marca personal, se define por lo que ofrecemos en línea. Si tenemos interacciones positivas, tendremos nuevas oportunidades. En caso contrario, las puertas comenzarán a cerrarse.

La pregunta que todos nos hacemos es ¿cómo creo mi reputación en Internet? Esto es crear tu propia marca personal y gestionarla como si fuera lo más sagrado que tenemos. Una buena campaña de marketing personal es lo que hace falta. He aquí una serie de consejos que nos serán de ayuda:
Seamos conocidos por una sola cosa. Hoy en día el ser multi-tarea es casi una norma, pero ello nos quita muchas posibilidades. Debemos seleccionar un nicho determinado y explotarlo hasta convertirnos en expertos del tema. De este modo, las personas nos asociarán más fácilmente cuando nos necesiten.

Construye el producto antes de comercializarlo. Antes de querer vendernos, debemos haber creado nuestros perfiles en redes sociales (o actualizarlos si es el caso), tener un blog y presentarnos en la vida pública como puede ser un evento. Generar conversación y hacernos conocidos en el medio online nos abrirá más puertas pensando en nuestro futuro.
Mostrar todos los resultados que hemos obtenido, principalmente los difíciles. Esto permitirá ver, a quien pretenda trabajar con nosotros, lo que somos capaces de hacer. Muchas veces nos vemos obligados por las circunstancias a trabajar gratis. Si este es el caso, también debemos colocar los resultados en línea para que todos puedan verlos y juzgarnos de forma positiva. La clave está en mostrar todo nuestro potencial.

Contribuir activamente con tu mercado. Esto es, no dejar de actualizar nuestros estados en redes sociales y en nuestros blogs si es posible. No olvidemos que la comunicación hoy en día es muy rápida y si desaparecemos por un determinado tiempo, los restantes usuarios nos olvidaran. No, no somos indispensables.
Otro punto de gran importancia es cómo medir nuestra reputación en línea y para ello el saber cuántos fans tenemos, seguidores, amigos y cómo influyen e influimos son vitales para nuestra reputación. ¿Cómo medirlo?

Busca tu nombre en Internet. No sólo en Google sino en sitios como SocialMention.com, TweetBeep.com o BackType.com nos ayudarán a descubrir qué se dice de nosotros.
La recomendación. Es algo que solemos ver en LinkedIn y el poder del “boca a boca” es idéntico en las redes sociales. Cuantas más personas nos recomienden, mejor y mayor reputación tendremos.

Debemos estar atentos a los movimientos que el Social Media trae en nuestras vidas y adaptarnos al sistema lo más rápidamente posible, para poder obtener muchos beneficios en corto plazo, pero para ello debemos tener una muy buena reputación en Internet.

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Los clubes de las cinco ligas de fútbol más importantes del viejo continente (España, Inglaterra, Alemania, Italia y Francia) facturaron en merchandising y venta de licencias un total de 631 millones de euros durante la temporada 2009/10, un 6% más que en la temporada anterior. Así lo concluye un reciente informe de Sport + Markt y PR Marketing.

A la cabeza del ranking se sitúa por primera vez la Liga España de Fútbol, que recaudó durante la última temporada alrededor de 190 millones de euros en merchandising. El 80% de tales ingresos los acapararon el Real Madrid y el F.C. Barcelona.

La medalla de plata fue para la Premier League inglesa (168 millones de euros) y la de bronce para la Bundesliga alemana (130 millones de euros). Completan el Top 5 la Serie A de la Liga Italiana de Fútbol (77 millones de euros) y la Ligue 1 francesa (67 millones de euros), informa Horizont.

Los artículos de merchandising preferidos por los aficionados europeos al fútbol son las camisetas, de las que se vendieron 13,7 millones de unidades durante la temporada 2009/10. El 83% de tales camisetas llevaban el logo de Adidas y Nike.

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statistics e1297142027149 15 Free Tools To Monitor Social Media Influence of Your BrandSocial Media Marketing is one of the most effective ways to promote one’s brand and products. It provides the quickest and easiest ways to interact with the people about your brands and products. This is why, nowadays, most of the business men are using this method of marketing to allure the attention and interest of their prospect clients. Social Media Networks such as Twitter , Facebook , YouTube and more are being used for social media marketing.

For the better social media marketing , it is not enough just to submit your brand and products to such social media networks. You have to be continuously monitoring their social media influence among the people. Monitoring the social media influence of your brands and products gives you the complete information and statistics related to their popularity, number of your clients , things to be improved in your policy etc. Social Media Influence can easily monitored and measured with the help of certain tools such as Klout, Facebook Insights etc.In this post, we will introduce you with 15 of such social metric tools that monitor and measure the social media influence of your brands and products for free.

1. Facebook Insights

facebook insights 15 Free Tools To Monitor Social Media Influence of Your BrandFacebook Insights is a good tool to monitor the social influence of your Facebook page. Now Facebook Insights resembles Google Analytics in many ways. As a Page admin, you can access to a trove of data about your page from your dashboard. The data includes statistics and information such as: daily active users, monthly active users, daily new likes, daily interactions like comments, geographic location of your visitors, external referrals, internal link traffic and more.

2.  Klout

klout 15 Free Tools To Monitor Social Media Influence of Your BrandKlout provides you with a daily summary of your organization’s or team member’s social influence displaying a ranking that factors in your reach and impact on Twitter, Facebook and LinkedIn. Their data is also used by applications such as Co-Tweet, HootSuite and others.

3. Bit.ly URL Shortener

bitly 15 Free Tools To Monitor Social Media Influence of Your Brand

Bit.ly not only shortens the URL, but it also offers analytics and click data for every link shortened. The Click data feature lets you see how effective your social media promotions are. A new feature, bundles, lets you group similar links together.

4. FBGAT (Facebook Google Analytics Tracker)

fbgat 15 Free Tools To Monitor Social Media Influence of Your BrandUsing FBGAT (Facebook Google Analytics Tracker), you can get Google Analytics working on your Facebook fan page. Now you can track visitor statistics, traffic sources,  visitor countries and key word searches with all the other powerful reporting of Google Analytics.

5. Advanced Twitter Search Function

twitter advanced 15 Free Tools To Monitor Social Media Influence of Your Brand

Advanced Twitter Search Function can be used to find tweets about yourself, your brand and your products or services. Similarly, it can help you find out who is tweeting about your content.

6. YouTube Insight

youtube insights 15 Free Tools To Monitor Social Media Influence of Your Brand

YouTube Insight enables you to view detailed statistics about number views and popularity for the videos that you have uplaoded to YouTube. You need to have a verified YouTube account to use this tool.

7. TubeMogul

tubemogul 15 Free Tools To Monitor Social Media Influence of Your Brand

TubeMogul has rich sets of metrics that lets you see statistics on how many people have watched your videos across networks. The services provided by it include views, viewed minutes, audience geography, embeds, referring sites, search terms, cross comparing videos and many more.

8.  Flickr

flickr 15 Free Tools To Monitor Social Media Influence of Your BrandF

ilckr provides metrics that enable you to see statistics such as views for your photos , sets and galleries separated under categories such as today , yesterday and all time. It also lets you know about your most viewed photos and videos and how many have been geotagged or have comments.

9. Soovox

soovox 15 Free Tools To Monitor Social Media Influence of Your Brand

Soovox lets you discover your Social IQ, share your likes and earn rewards. It is more useful to the individuals who like to share their opinions about their brands and products they love.

10. Social Mention

socialmention 15 Free Tools To Monitor Social Media Influence of Your Brand

Social Mention is a social media searhc and analysis platform that enables you to easily track and measure what people say about you, your company, a new product, or any topic you choose by monitoring more than 100 social media sites like Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

11. PostRank

postrank 15 Free Tools To Monitor Social Media Influence of Your Brand

PostRank is best suited to blogs and websites with a lot of content. It provides detailed information on Tweets, stumbles, Diggs and FriendFeed and all in one place. With the help of its free plan , you can track and compare your site with up to 5 sites in competition with it. You can also track your static and offsite content (PDFs , YouTube videos , SlideShare content) for up to 10 sites.

12. Grader

grader 15 Free Tools To Monitor Social Media Influence of Your Brand

Grader is a suite of tools that enables you to measure and analyze your marketing efforts. The tools included by it are :

13. PeerIndex

PEERINDEX 15 Free Tools To Monitor Social Media Influence of Your Brand

PeerIndex is a new social media metric for social media influence measurement similar to Klout. This new Twitter authority ranking tool identifies and ranks experts in business and finance based on their digital footprints. In this way it helps you discover the authorities and opinion formers on a particular topic. It also helps you understand and benifit from your social and reputation capital online.

14. Twitter Analytics Apps

twitter analytics 15 Free Tools To Monitor Social Media Influence of Your Brand

Twitter Analytics Apps are the collection of Twitter Analytics that help you analyze the influcence of you and your brand among Twitter users. These are the collection of Twitter Analytics Applications that help you get the statistics , compare the results for your brand with others , understand the improvement needed in making your influence better etc.

15. How Sociable

howsociable 15 Free Tools To Monitor Social Media Influence of Your Brand

HowSociable measures a brand’s visibility on the social web. It covers over 80,000 brands measured using 32 metrics. It calcualtes a “visibility score” and assigns it to a brand to provide a qucik way for the user to compare the visibility of one brand to another. It is also suitable for the small local brands.

Source: Sajan Gurung (sajan@bloganol.com)

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Según un estudio llevado a cabo por la firma Deloitte, el Real Madrid se colocó como el club de fútbol más rico del planeta al acumular en el mes de junio de 2010 ingresos de 440 millones de euros o lo que es lo mismo, un 20% de crecimiento. Una tendencia que se mantiene desde hace seis años.
Por detrás del Real Madrid se sitúa el Barcelona que, con un crecimiento del 10% que ha ingresado 400 millones de euros.

El informe registra los 20 clubes más poderosos de Europa entre los que destacan, Manchester United, Liverpool, Bayern de Múnich y Arsenal, alcanzando entre todos los 4.000 millones de euros.
Los ingresos procedentes de la publicidad, se sitúan en esta temporada por encima de los 470 millones de euros, destacando los clubes franceses que se sitúan por delante de la primera división en España.

Todos los clubes que participan en La Liga han logrado un aumento en los ingresos por publicidad comparativamente con la temporada anterior, el incremento, cercano a los 9 millones de euros se debe principalmente al contrato existente entre el Real Madrid y Bwin que superó en valoración los 23 millones de euros de la temporada anterior.

En conclusión, los ingresos provenientes de la publicidad y de los patrocinios siguen en aumento en el mundo del fútbol, que se ha convertido en una poderosa industria que mueve miles de millones al año en todo el mundo y cuya base es la venta de imagen, como es el caso del Real Madrid,  el club más rico del mundo en términos de ingresos por publicidad en la que predominan grandes estrellas y figuras de renombre mundial, junto a un construcción de marca sólida y que ha conseguido traspasar las fronteras hispanas para ser reconocido en todo el mundo.
Finalmente en cuanto al aporte por ligas europeas a los 20 equipos de fútbol más ricos y poderosos, se lleva la palma la Premier League británica con siete escuadras, la sigue la Serie A italiana con cuatro equipos, Alemania y su Bundesligue se instala también con cuatro equipos dentro de los más grandes, sigue la Liga española con tres y cierra el ranking, con Francia y sus dos equipos en este selecto club

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Es sin lugar a dudas el evento televisivo del año, y no sólo en USA, sino en todo el mundo. La Super Bowl, que se disputó este domingo en Estados Unidos, congrega hasta 150 millones de personas delante de la pequeña pantalla y, con tales cifras de audiencia, atrae a cientos de anunciantes ávidos de desembolsar cualquier cantidad con tal de estar presentes en la esperada final de la Liga Nacional de Fútbol Americano (NFL). Algunas empresas llegan a poner sobre la mesa hasta 3 millones de dólares con tal de hacerse un hueco en tan magno acontecimiento deportivo. Horizont recopila a continuación algunos de los mejores anuncios que pudieron verse esa noche durante la retransmisión de la Super Bowl:

1. Volkswagen: “Darth Vader”

2. Volkswagen: “Black Beetle”

3. Bridgestone: “Carma”

4. Go Daddy: “The Contract”

5. Audi A8: “Goodnight”

6. Kraft Foods: “Planters Nuts”

7. Hyundai: “Deprogramming”

8. Pizza Hut: “Gearing Up for Game Day”

9. Chevrolet: “Bumblebee”

10. Kia: “One Epic Ride”

11. Doritos: “Sauna”

12. Motorola: “Goodbye 1984”

13. Cars.com: “Go First”

14. Careerbuilder: “Parking Lot”

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If you’re a “Star Wars” fan–and who’s not?–you’ll want to be one of the first to check out the new Volkwagen ad that’s expected to air during this Sunday’s Super Bowl.

Thanks to the great mommy blog Tiny Iron Fists, I found the just-posted-on-You Tube ad today. Featuring a pint-size Darth Vader–actually a suburban kid in a Darth Vader suit who is fruitlessly trying to get “the Force” to work for him–the spot at first makes no sense as a VW ad.

But with the twist, it all becomes clear, and makes you laugh too. And given the high-level negotiations that must have taken place in order to mix in the original “Imperial March” music and a Darth Vader outfit, you know that VW and Lucasfilm (and Deutsch LA, the agency that created the spot) worked hard to make sure there was a real payoff to the ad.

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